My title for this article Seo destroyed by permalinks tells the whole story that what this post is all about. But i will share my experience in detail so you can protect SEO of your websites because a small error made SEO of a site administered by us. It was found only when the revenue off that specific site decreased anonymously in a week. From that time we have put our sites on Live - Active Monitoring.
It was site Adaab e Ishq, a poetry site of my customer. Generating revenue from Adsense.
So it is not just about Seo but also your Revenue - Earnings.
What happened was this that my customers who also has the administrator access to all features of there site which has age of about 2 years and is on Wordpress panel. They changed the Permalinks from
a*www.sitename.com/category/post-name
to
b*www.sitename.com/post-name
What happened was that google search had the first a type links and most of the traffic on that site was from Google search. So when people were clicking the link they were having a 404 page not found error.
Cure of this error?
1. When you create a site make sure which Permalink is going to suite your site forever.
2. In case later you want to change a permalink then try to use two permalinks for a single post and i will post the best safest way soon about how to do it.
3. To stop loosing your revenue also have your ads installed on your error pages like in my case there was no adsense on 404 Page not found otherwise there would have been less revenue loss.
If you have any useful tips in the matter please feel free to share in the comments and your useful stuff will be added in the article to highlight because my blog is all about sharing knowledge. If you have any questions about this please feel free to ask.
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