If you want to manage a site where you want to share discount coupons of different companies and make money through ads, The first thing you should keep in mind is that you will face many competitors. I am just going to share some knowledge with you and my personal experience. This will help you face your competitors.
Offer customized coupons
Many hosting companies provide customised coupons. For example i can have SufisTech as a coupon. Some companies do it through Affiliate programs in which you can have coupon of your choice. This option is mostly available for those who already have high traffic site related with technology, coupons and reviews. Every one can not get such coupons. You should contact each company your self and tell them where you want to use it and most of them will offer you such coupons. This is a cheap or free advertisement for them. Share such coupons every where you are sharing coupons or article related to those companies for example Hosting coupons on Hosting articles.
Get affiliate programs because they give you more money. If you are signed up in an affiliate program the benefit you will have is that first of all you will get money from the ads on a visit at your site (Not all companies support this feature) and if some one uses your affiliate program coupon or a link which most of the companies offer then you can earn more money than usual. For example there are companies which offer you about 50 U$ dollars on 1-5 unique signups per month.
Keep coupons updated
To stay in the competition you have to keep your site up to date with latest coupons available. I have seen companies who share the coupons a month before the host company officially announce them and people love to visit such sites.
Keep reminders on
By reminders i mean Email Newsletters or anything that will update your visitors of new coupons. You can use WordPress plugins for that or other scripts if you are not using WordPress. This keeps people connected to your site.
Keep the expired Coupon
The first thing the title pops up in your mind is why should we keep the expired ones? The only trick here is to keep you SEO better. I have seen coupons on google search which some times are months older but they are taking you to the site. A unique visitor is always better but read below what should happen next.
Keep switcher activated
If some one comes to your site from google and lands on an expired coupon then you should have a switcher on which pops up and takes the visitor to latest coupon this will make your visitor happy even if he landed on the wrong place. You can also use your custom coupon here.
Recommended Url Structure
Url structure (Permalinks) is what you see in your browser bar like www. sitename . com / page.php I recommend structures below because that can make your seo better and some times even helpful for visitors because they will know the way you share and they will not have to search for them they can simply type in.
- www.sitename.com/host name/month-year
I recommend the second one because it helps you get higher in SEO Rankings. In WordPress you can easily setup permalinks by going to Settings >> Permalinks and then setting up there custom structure for the first one you should add
and for the second one %postname% only but when you are writing a post then you will have to edit permalink manually there with hostname-month-year. This is for monthly posts you can also use event coupon
Keep click copy on
People love this feature. By just a click on coupons it get copied and they can use it. There are many plugins available on WordPress for this feature and if you are a developer you can use the scripts of those plugins on your site or can create one if you have time.
Make people subscribe
More subscribers you have the more visitors you get on an new post. You can use pop up subscribe here messages while people are roaming your site and even add Subscribe options in reminders as i have advised above. But too much of this can get annoying so use sessions for this and i think one pop up is enough and even if a visitor deny it for the first time you should make your site that good they want to subscribe them self.
Getting your Facebook page Liked is the most recommended way of getting subscribed because normal people visit them on regular basis but keep the email option on too because developers check there emails regularly and they are always in search of coupons.
Stay connected with hosts
To do everything above you need coupons and to have new coupons you should stay connected with the providers and they are the companies which host these services. Also try to stay connected with the other companies sharing coupons because there is no copyright policy on sharing the same coupons so if you get something new from those too you can use them.
Most important SEO
The most important is SEO (Search engine optimization). Keeping your site top in search engines will give you more visitors. The coupons are mostly searched on regular basis and to stay on top there you will have to work hard and the competition is not with the noobs. To see who is on the top you can google hosting coupons.
I hope you like my advise and more ideas popped up in your mind after reading this and if you think any thing in your mind can benefit others please share them with us in comments below and if you have any questions please feel free to ask.